Social networks like Myspace, Facebook, Bebo, Livespace, Hi5 and others have become very popular in the last few years. Currently the most popular of them Facebook has about 400 million active users, and every day that number increases. The number of users increasing shows that in the United kingdom, the number of Facebook users in the period between November 2006 and May 2007 increased by 500%.
Social networks usually offer users a personal page (Profile page) and the ability to put various content on it (Pictures, music, links, videos), as well as send messages to other people and create connections. These connections (or ‘ ‘ Friends ‘ ‘) are the core functioning of social networks, although they also allow for the formation of groups, various pages, and small applications.
With regard to the growth of on-line social networks, not a bit of us surprising the media attention that is devoted to them, including various stories, such as identity theft, sex offenders, workplace use, and ultimately addiction. In many cases, media attention is most devoted to Facebook, which was originally limited to users with ‘ ‘. edu ‘ ‘ by e-mail. In October 2006, Facebook also opened registration for other users, who were not members of the college. This change resulted in rapid growth of the number of users, but also almost viral growth within non-educational organizations. Prior to opening for non-academic (and non-US) users, Facebook was inherent in other social networks because they were based on offline, geographically limited groups (e.g. campers).
Social networks provide a variety of functions in the offline world, therefore unrelated to the Internet, such as providing social and emotional support, information resources and links with other people. Similar to standard social networks, and in online social networks can be found the same things, where users online looking for emotional support as well as information resources. In both cases, online social networks can provide the user with social significance. Online social networks can also serve for other purposes. The lamps distinguish between the use of Facebook for ‘ ‘ Social search ‘ ‘, searching for information on offline contacts and between ‘ ‘ social browsing ‘ ‘, the use of online social networks to develop new links, sometimes with the aim of interacting in Offline world. A survey involving over 2000 students showed that they primarily use Facebook for ‘ ‘ Social search ‘ ‘, i.e. To use Facebook to find people they met in the real world, so offline, or they went to college together or shared a home. Using Facebook for “social browsing”, for example, to meet someone through the network with the intention of having a happy In the offline world, or to attend an event organized online, has found a small interest among respondents. The main use of Facebook according to Lapme’s study is “to stay in touch with old friends or with someone we know from high school.” Sending messages is used to empower social connections between distant friends, so according to Golder, of 90.6% of messages sent to friends, even 41.6% are sent to friends outside the local network.
According to Lambert (see reference 37), social networks such as Facebook can also have a supervisory function, allowing users to monitor the activities, beliefs, and interests of larger groups they belong to. The ‘ ‘ Social search ‘ ‘ function and supervision are the reason why most Facebook users leave their private settings relatively open. If “Social search” is public domain, then the rules require that enabling supervision on its own, should enable the user to be supervised on others. According to Grossu, only 1.2% of users changed the default “search” settings and less than 0.5% of users changed the standard “Profile visibility” settings.
Enabling Facebook users who are not friends of a user to see their profile and attitudes can be a strategy for that user to increase their social network. As a confirmation of this point of view, users who shared some common profile items (class, group, city, etc.) have a positive impact on the development of the social network, as this information encourages the development of links based on some common Characteristics or interests.
With Internet dependence, social dependence has become a popular topic nowadays. It is no wonder, given that the development of the Internet, and therefore its services, social networks from day to day are increasing and greater. Although online social networks have a fun value for users, browsing online social networks can take too much time, and this can also develop a serious addiction. The difference of a person who is addicted to online social networks and the person using the Internet or online social network is very small.
Online social communities have evolved into a mass phenomenon, so there is even peer pressure to access a particular social network. If part of a group has accessed a network, they will push on the other part of the group so that everyone can find it in that online social network and use the various benefits that it offers to the network. However, with these benefits, there is also an addiction. More and more time is being carried out using these “benefits” of the network by neglecting family, responsibilities, career and others. The individual is in such a situation difficult to resist the group and its pressures, because if all or most have accessed an online social network, it must also, To be in the loop.
Part of the dependence of online social networks can be both the games and entertainment that they provide to their users. For example let’s take Facebook which offers very many quals, various applications, but also a large number of games. The concept of these games is that it forces the user to be active throughout the day if he wants to thrive in a particular game. From these games we also mention poker that is very widespread on Facebook. The other side is that anyone can create a user account and join the community, and automatically all users have something in common: Users are members of the same community, according to D.L. Kvasny. It also emphasizes that the interactive features of the Internet are a factor, which very easily leads to the development of addiction. Young people, between 11 and 23 years old will most likely develop a dependency on the Internet. According to this statement, we can easily say that it also applies to online social networks, but there is still no research that will fully confirm it. It should be said that the negative side of dependence on online social networks or excessive use of these networks, which people meet in a virtual environment. Consequently, they reduce their social contacts and social life in a real environment. Not only do they reduce contacts and socialize in the real world, this addiction leads to a number of other problems. Some we have already mentioned before, but neglect of family, reduced contacts, loss of work, career, neglect of life obligations, leads to the alienation of man, to depression, bad mood, nervousness. Although they have a problem, people will hardly admit it, and they are turning to their addictions even more, the Internet and online social networks are becoming an escape for their problems, even though they may have served in the first place as a pastime, or for business research.