Addiction. What is that?


The growth of the Internet is growing and concern for its excessive use. This is not without reason, because excessive use of the Internet can often lead to pathological addiction, and is often called technological addiction. Technological dependence is defined as a non-chemical or drug-free addiction, involving the interaction of man and machine. This addiction can be passive (e.g. television) and active (e.g. computer games). Whether pathologically Internet users are really addicted is a controversial issue. Pathological online behavior involves addiction, obsessive thoughts, diminished control, an inability to stop. But are internet addicts really addicted? In order to be really dependent, it is necessary to experience serious life consequences that are the result of their behaviour, e.g. Loss of business or breakup of marriage etc. however this component is omitted from only Internet dependency assessments, so many internet addicts do not fall into addicts at all. It is also known that addiction develops in phases over a period of time. This means it is perhaps possible to be ‘ a little dependent ‘ ‘ showing only some symptoms of addiction, or even more of them and yet to lead a normal life, although excessive use of the Internet leads to various problems. The Problem of Internet addiction intertwins with the domain of normal media consumption, because it is a small boundary between the upper limit of normal consumption and the creation of addiction. Internet users are actively choosing data from the website, leading the assumption used. However, in later stages of addiction, internet users lose their ability to actively choose and seek information, because they are increasingly imposed on them, thanks to the interactivity of the dormitory. Let’s take an example of online magazines.  If daily we have a routine reading on-line journals, initially maybe only one or two sources, over time we will search for more sources, and more information, even those we do not need. We are unconsciously falling into the traps of marketing that has had a real little revolution on the Internet, and we take everything it provides. We’re not just holding on to the important things that we came here to do, which is why we’re here, but we’re going for the irrelevant links, and just because we’re well-packaged.  This leaves the “normal consumption” domain and we become addicted to finding information without even realizing it.
The Internet provides an abundance of opportunities for social interaction, unlike conventional media. On-line activity is mainly motivated by seeking gratification through interaction. Interactive applications such as discussion groups, chat rooms, emails, social services, etc. are designed to meet the need for social interaction, including the creation of new links, but also the maintenance of existing ones. Empirii research shows that there are several satisfying factors that attract us to the Internet. Charney and Greenberg have described eight factors of gratification on the internet, which are:
A) be informed
b) Pastime and fun
c) Identity Equality
D) Good Feelings
E) Communication
f) Sights and sounds
g) Career and
h) Trend.
The search for information and communication is most widely represented in the time spent on the internet. Many search engines have contributed to this, Google, Bing, AltaVista and numerous others who offer a wealth of information in one place, just one click from our armchair, and in the nature of man is that they want to know everything, and just like that, and what we don’t need, and time goes. Communication on the other hand contributed to a number of chat rooms on the internet, and so we come to the two factors that we spend the most time on the Internet. But we often wonder if all this leads to internet addiction?
When a user searches online for information on dating, entertainment in the city, employment, it is assumed that it is intended to make these activities in the real world. Buying some items online is assumed to be delivered to our doorstep. We use electronic mail to contact people we know or are hard to reach in the real world. However, as useful as these processes are, as much as they meet our needs, the Internet as a medium is focused on its use (sometimes exaggerated) and as such end users move away from the real world. The possibility of developing online romantic links or finding more interesting people on the Internet than in the real world can lead to all the smaller contacts in the real world. We replace real friends with those on the Internet, which in most cases we do not know, and to maintain and acquire an increasing number of such friends for hours we remember in front of the computer in search and communication with the same.  The ability of the Internet to meet different needs and associated with mass communication and interpersonal channels undoubtedly makes fertile soil for its excessive use.